Our Logo
Australia’s leading independent oil and gas company has a new look.
On 4 February 2009 Woodside unveiled a change to its logo, designed to place greater emphasis on the future of its liquefied natural gas business while continuing to acknowledge our foundation oil and gas projects.
It is just the fourth version of Woodside’s logo in the 55-year history of the company, and the first substantial change in 32 years.
The changed logo better acknowledges Woodside’s emergence as a global leader in liquefied natural gas. It is intended to convey a clean, modern image, while continuing to acknowledge our past and recognise the foundation projects that will support Woodside’s future growth.
The new logo is comprised of three ellipses which come together to form a “W”. The three ellipses also symbolise a flame.
The centre ellipse, slightly fattened, is coloured sandstone and represents a hydrocarbon reservoir. The colour of the left ellipse is foundation grey and represents Woodside base business, including its oil assets. This ellipse supports the logo in the same way these foundation businesses will support Woodside’s future growth.
The colour of the right ellipse is Woodside red, and this represents the company’s gas business going forward. From late 2010, when the Pluto LNG Development is scheduled to begin production, natural gas will dominate Woodside’s production portfolio.
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